Reflection

Through this class, I learned what it takes to be a public relations specialist. Working for Solvent Blue, I familiarized myself with the specific writing tactics behind different deliverables, as well as the profile of human insights for current and potential Solvent Blue clients. While working on the pitch deck, I grew in my ability to pay attention to detail and maintain a brand tone. Overall, this class taught me to deliver effective results on a short timeline. My favorite part of the semester was collaborating with my colleagues to build the human profile for our audience. I also enjoyed our collaborative efforts to build a strategy to target our audience through specific word choice and presentation.

As Taylor Swift once said, “If you fail to plan, you plan to fail”. To me, I find that this quote aligns perfectly with what I hope to do with my career. Moving forward, I am very interested in a career in Public Relations. More specifically, I am interested in strategy heavy roles, such as Crisis Communications. I want to make a difference with my career, helping brands prepare to maintain their brand images and appeal to their target audiences. I want to help brands succeed through strategy.